As part of the Advanced Funnel Platform Program, you will gain insights into your marketing plus a marketing framework that will lead to improved customer acquisition results.
Who is this program for?
People with the following job titles and responsibilities will benefit the most from the Advanced Funnel Platform:
- Business development – anyone with P/L responsibilities
- Marketing, content marketing, social marketing – roles focused on cultivating an audience and stimulating calls to action
- Key account management – where the largest clients receive VIP treatment
Can any company benefit from an Advanced Marketing Platform?
The ROI for companies with high margin offerings such as professional services, engineering/scientific studies, elective/cosmetic medical procedures, consulting services, live instructional seminars/events, keynote speaking, and so on.
If you are responsible for booking more business and have the capacity to serve more customers, then you want the advantages of an Advanced Marketing Platform on your side for improving your process efficiency and service reach.
How does the Advanced Funnel Platform Program work?
The Advanced Funnel Platform Program is conducted in 2 stages to maximize its benefits to you.
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In Stage 1, we develop your blueprint. It’s where we design a plan to understand the audience you want to reach and the best, fastest, least expensive way to reach that audience.
From this Stage, you’ll gain:
- Key Buyer Avatars, which are not cartoon characters, but rather rich profiles of the concerns of your buyers so that they provide guidance for all the content that is created.
- The Composite Content System, an efficient way of designing content that allows your best prospects to signal their level of interest in your main offer.
- Content Matrix Maps, a tool which aligns the content that your target audience has shown to be most interested in with their journey to deepen the level of familiarity they have with your company and how your solutions can solve their problems or improve their situations. With over 21 different types of content to offer, it makes sense to devote the time to align the style of your content (from blog posts to simulations) with what your prospect is ready to consume (as they indicate as they progress from the top to the middle to the bottom of your funnel.
- Funnel Architecture,
- Landing Page design, including the
Timing for this Stage: 2-3 weeks
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In Stage 2, we implement your design to attract high-quality prospects and convert those who are ready to paying customers and clients.
From this Stage, you’ll gain:
Timing for this Stage: 8-10 weeks
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