For growth, rapid growth or emerging companies planning to bring a new product or service to market, this program will give you critical details about how to best position and introduce your product. It includes:
- Competitive analysis to make sure you are aware of the choices your buyers have in terms of features and pricing
- Focus group and survey research so you gain insights into the ways in which your prospects think
- Marketing strategy so you know the best vehicles for educating the market and stimulating action
- Marketing action plan so you have the tactics and tools available for daily operations
- Metrics of success so you can evaluate the progress you are making
This program requires a 3 month commitment to ensure time for sufficient research, strategy development, and tactical training.