Philadelphia Leadership Lunch
Stimulating Discussion with Great Food
by Invitation Only

A Highlight of Your Week

Describe the most important thing that your product does for your customers.
Mention a benefit that only you offer and that your visitor can't get from a competitor.
These points won't convince someone to buy right away, but you'll get your visitor's full attention.

Now that You've Got their Attention, it's Time to Talk About the Problem...

On this sales page, we're not beating around the bush. Right at the top, there's a product image and some points that set your product apart. However, even though this is a very product-focused page, keep in mind that people buy solutions, not products.

With that in mind, use this text section to describe the problem your ideal customer has. Some frustration that might arise from using a competing product, for example.

The most important point here is that you can relate to the problem that your visitor is trying to solve.

“Use a quote like this to add some visual variety to the text section - and to make an important point. The way the text is highlighted means it will get more attention than the regular paragraphs.”

How much time you want to spend on the pain points your visitor experiences depends on the product you're selling. For this template, we're going to transition from problems to solutions after just a short text section.

Click below to participate on Tuesday:

Gain Insights

Discuss challenges and successes to sharpen your leadership effectiveness. Through the discussions, you'll learn some of the latest research and methods of what's working in other companies right now that you can apply in your business.

Enjoy a Luncheon

We meet at high-end restaurants, where the food is high quality and the service is excellent. The environment is a critical factor for

Build Your Network

When describing these 3 benefits, always keep a solution focus. Your visitors are interested in the end result they can get more than in features and technicalities.