Like a human being, a company has to have an internal communication mechanism, a ‘nervous system’, to coordinate its actions. ~Bill Gates
In life, as in football, you won’t go far unless you know where the goalposts are. ~Arnold H. Glasgow
What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this you can call strategy. ~ William E. Rothschild
